A Spirited Design: Armin Strom’s Cognac Watch Contains Drop of the WORLD’S OLDEST Cognac


As a result of the cooperation between Armin Strom and its new partner – Wealth Solutions, a highly unusual wristwatch was created. The movement of the Swiss mechanical timepiece features a liquor treasured in a capsule.

  1. O Cognac Watch

    Private ownership allows Swiss watch manufacturer Armin Strom the freedom to explore novel concepts and unusual projects. As a result of the cooperation between Armin Strom and its new partner – Wealth Solutions, a highly unusual wristwatch was created. The movement of the Swiss mechanical timepiece features a liquor treasured in a capsule. Moreover, it is not just any liquor but a cognac from the year 1762- the oldest authenticated cognac sold at a public auction. This alcoholic beverage was the Wealth Solutions’ collection item purchased by the company in 2014.

    Armin Strom chief horologist Claude Greisler devised a concept that protects the movement while incorporating the rare spirit. A sealed sapphire crystal disc positioned at 5 o’clock captures the rare Cognac. On the backside, a hand-engraved design of a bunch of grapes decorates the base plate. Manual wind with this anusual capsule will be produced in a limited edition of 40 pieces only, in stainless steel, 18k rose gold and titanium cases. The watch will be presented for the first time on March 20th, during Baselworld 2016.

  2. Cognac Watch - film

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